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Why Facebook ‘Likes’ Matter (And How To Get More)
There’s absolutely no getting away from social media - and why should we try?
Facebook helps companies reach customers in totally new ways and inspires loyalty like crazy. When a Facebook follower clicks that tiny thumbs up icon and ‘likes’ your post, they’re improving your company’s credibility, increasing your exposure, and becoming even more loyal to you and your products.
Want more ‘likes’ on your Facebook posts? Here are four ways to get more of those coveted thumbs ups.
Post regularly
People take you seriously when you take yourself seriously. Make sure you post on your page at least once a day. You can post links to your blog, funny questions for your followers, or articles you think your followers would like. Engage them and let them know you’re thinking of them - and always respond to their comments!
Post photos - lots of them
Colorful, high-quality photos will always generate interest from your Facebook fans. They can be photos of new products, satisfied customers using your products, even behind-the-scenes photos of staff.
Host giveaways or contests
Who doesn’t like to win things? Post a photo of something followers will win and ask them to leave a related comment to enter the contest. If you’re an outdoor store and you’re giving away a tent, ask them to list their favorite state park or camping meal. Of course, cross-promote the giveaway on your blog, website, and other social media accounts.
Offer discounts to people who follow you on Facebook
If you have a physical business location, your staff can tell customers that if they follow the business on Facebook, they’ll have access to special discounts. Then periodically give Facebook fan-only discount codes or coupons!
