First impressions are lasting impressions! Your website is often the first touchpoint that you’ll have with potential customers. You want to make the best impression you can, solve their problems, help them navigate your website with ease, and convert those site visitors into customers. To create an online experience that increases visitor engagement with your business depends on the overall design and the content. 

• Does the website support your business goals and amplify your brand? 
  
• Is the website serving my target audience? 
  
• Is it offering relevant and adequate content that aligns with the overall marketing strategy? 
  
• Are the pages interactive and have an excellent flow? 
  
• Can visitors find information quickly? 
  
• Is the website aligned with the latest changes in Search Engine Optimization techniques? 
  

To answer these questions, you need to merge your business goals, industry standards offerings, trends in web design and online marketing. Any disconnect means that the visitor may leave your website for a competitor. If you do not have all the answers and are not sure how to navigate building a well-designed website, you may want to consider hiring an experienced web designer and an online marketing professional. This option is a little more costly upfront but will ultimately benefit your business in the long run. You’ll be able to tap into professional experience, industry knowledge, best practices, and advice on how to increase quality traffic and conversions. 

A small professional team can provide you a project estimate based on the hourly rate. The key points that determine the cost of web design are the number of pages and the features. The more features, the more time is spent to build a customized website that delivers an optimal experience for visitors. There are other factors such as, planning, consultation, editorial, and changes to the scope that may result in additional costs. 

At editile™, we partner closely with you to understand your goals, identify opportunities, and create a customized online experience for your target audience that stand apart from your competitors. Let’s connect and build that experience together.