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Strategies For Using The Most Popular Types Of Social Media Successfully
Do you know the difference between the top social networks and how to use each one to market your small business effectively?
Here are the target demographics for five major social media networks as well as a few tips for how to use each one effectively.
Facebook
With one billion users, Facebook is by far the most popular social media network. It is most popular with middle aged men and women, though people of all ages use it.
In order to use Facebook effectively, you should: encourage interaction by asking questions and hosting giveaways and contests. Invite followers to share, comment and like your content so your content will be shared with their friends as well. Also, understand that only about thirty percent of your posts will be seen by your followers unless you pay for advertising.
Twitter
Twitter is an ideal platform for reaching both men and women. Forty-five percent of Twitter users are between 18 and 29 years old.With Twitter, you only have 140 characters or less to get your message across. Make all of your tweets short and to the point. Use relevant hashtags to make your posts searchable, and do not be afraid to tweet multiples times a day. The average shelf life of a tweet is only one hour.
LinkedIn
LinkedIn is most common among business professionals, and it is more common among men than among women. It is known for being a professional networking platform, but that is not all that people use it for.In order to use LinkedIn effectively, you should: answer questions with LinkedIn’s Question and Answer function to establish your company as a knowledgeable and helpful leader in your field, and network to find professionals who would be interested in your company’s product or service.
Pinterest
Pinterest is significantly more popular with women than with men. Pinterest users love cooking, fashion, entertainment, crafting and home decorating. If your small business is related to one of these interest categories, you absolutely should be on Pinterest.In order to use Pinterest effectively, you should: use high quality, engaging images and “pin it” buttons on every page of your web content. Include your logo on your pictures so when people share your image, they share your company name as well. Also, use hashtags in your Pinterest pin descriptions to help your content show up in searches.
